Xi’An Sino – Italian Fashion Town
Description of the project
The International Community’s Sino-Italian Fashion Town of Xi’an is an innovative platform that gives Italian and local brands the opportunity to reach a target of Chinese consumers particularly interested in fashion, creativity, technology and sustainability. The Fashion Town also offers young designers and SMEs the opportunity to create and exhibit their collections in selected spaces, to access potential distribution channels, marketing services and the latest technologies in the fashion sector.
Although the main office of the project is in Xi’an, the main coordinator of the operation, Chic Group, one of the most dynamic Chinese realities in the world of commercial real estate, offers designers who will join, spaces in other cities like Shanghai, Ningbo, Chongqing, Hangzhou, etc. in which local and international creative talents will be able to exhibit their creations to an audience of buyers and end customers.