Together against Coronavirus

China and Italy are stronger when they are united. The two countries that were hardest hit by the Covid-19 pandemic join forces to bring relief to the critical situation

In February CHIC put itself on the front line to give concrete help to China during the fast spread of the virus, supporting the launch of the “China We are with You” initiative promoted by Carlo Capasa, president of the National Chamber of Italian Fashion. Aimed at highlighting the importance of information and globally working to stem the epidemic and to transform this alarm into a wave of global solidarity, the initiative allowed China to participate virtually in Milan Fashion Week through the streaming, on the largest Chinese digital platforms, of fashion shows and interviews of the major brands with messages of solidarity towards the Chinese people. CHIC also participated in this virtual bridge by promoting the Chinese area within the Fashion Hub of Camera Moda, with a digital exhibition and the collections of eight young designers who were able to be present with their video interviews.

The initiative increased general awareness of the importance of sympathy and information and for this reason CHIC has supported the solidarity campaign “China our hearts beat for you” promoted by Vincenzo Lipardi, president of SPICI, Society for Innovation, Cooperation, Internationalization and endorsed by various associations and personalities from the world of science, technology, art, culture in Italy. The campaign starts from Italy, during the year of celebration for the 50th anniversary of relations with China, and aims to expand in Europe in the next future, through concrete actions that will be launched to consolidate relations and exchanges in the field of culture and research. The first proposal of “China our hearts beat for you” is the launch on platform of a “to be signed manifesto” to collect messages and testimonies of this solidarity effort and witness how contagious can be closeness between peoples and cultures.

In the positive and strong wake of solidarity initiatives addressed to China, born to face the difficult situation due to the emergency also in Italy and in Europe, many fundraising campaigns have been launched, aimed at strengthening and expanding the various hospitals on Italian territory. Expanding “China we are with you” in the initiative destined for Italy, “Italia we are with you”, the president of the National Chamber of Italian Fashion, Carlo Capasa, thanks to the active participation and the contribution of its members succeeded to donate through the Civil Protection 3 million euro in respiratory machines, intended largely for the temporary hospital of the former Fiera Milano, which will be a crucial center serving Lombardy and Italy.

Thanks to the task force organized by the National Chamber of Italian Fashion, during this period of urgent need, CHIC Group, Chinese partner of CNMI, in collaboration with their associated company International Business Alliance (IBA) and the Civil Protection in Italy, will manage the logistics of the operation that will bring to Italy from China a high number of masks and other medical and protective devices with support from the Chinese side of the Chinese National Pharmaceutical Group, Xi’an Hi-Tech Industries Development Zone, Xi’an Gaoke Group Corporation, Lishui District in Nanjing and Shanghai International Fashion Federation.